Social media is the most effective and cheapest marketing strategy there is. In fact, no other marketing strategy comes close as each brand has its own Facebook page and Instagram account. Instagram is one social media platform you should focus your effort on because studies show that it is on the rise. There is a reason why Facebook invested a lot of money just to purchase it. Here are a few Instagram marketing tips that is going to help you spread the word about your ecommerce brand:
Build Image Brand
Each post in your Instagram account must have the right colors and images that would fit your brand. Yes, you must take good care of your brand’s image so it won’t be wise to just post pictures without checking first if it is a good fit.
Use Proper Hashtags
It is normal for people to search for posts using popular hashtags. Good thing, Instagram allows a maximum of 30 hashtags that can be used in each post. Thus, better take full advantage of that and use hashtags that are very popular. Once you search for a hashtag on Instagram’s search engine, you will immediately know how many times it got used already.
Hire Good Photographers
It takes a lot more than to take a picture and post it on Instagram right away. You would need the photos to look great. You would need to hire excellent photographers to take great images for your brand. Once they get familiar with what your brand is all about, they know where to go in order to take good pictures. They also know what to do in order for the images to come out nicely. In fact, professional photographers won’t give you their photos until they are sure that the photos are good to go. That is how confident they are of their work. You may need to pay them money but they are worth every single penny especially if they have a good camera.
Do Business with Instagram Influencers
There are a lot of Instagram influencers out there who make part-time or even full-time income by partnering with brands and posting about them. It is not hard to find influencers in your niche. You can search for a hashtag that is related to your brand and go to the top posts. If you see posts from a person who is not a brand there, chances are that person has thousands or even millions of followers. Of course, that person worked hard to get that many followers. After that, you can send that person a direct message to see if he or she is willing to work with you. The majority of them charge money though but it will be worth it if they have a lot of followers who are always active.
It would be a splendid idea to run a contest that would involve products or services of your brand. Ideally, the prize should be something desirable like giving away free products or services. You may be giving away something for free but you are going to get a lot in return when more people find out about your brand. The best way to put up a contest would be to use Rafflecopter. For every contest entry, the contestant must accomplish something. Yes, that is one task for every contest entry. The tasks must be liking your Instagram account, leaving a comment and tagging 3 friends, and sharing it on other social media accounts. You can even check if they were able to accomplish each task.
Now that you know the best Instagram tips for your ecommerce brand, it would be best to create engagement among your followers and your brand. Who knows? It could create a friendship between two of your followers. The best way to do this would be to end each post with a question mark. Don’t forget to check out what is trending on Facebook and Twitter too so you can discuss the same topic on Instagram. Since you already are on Instagram, don’t forget to use the filters. In fact, Instagram keeps on adding filters every now and then so take advantage of them being there.