Since its introduction, Instagram has developed into one of the leading platforms for photo sharing. With more than 600 million monthly active users, Instagram has shown to be the most effective way to engage your audience when compared to other social platforms such as Facebook and Twitter.
Businesses now have the opportunity to market their products to a broad target audience without having to break their bank on paid advertising. Instagram has modified its Application Programming Interface (API) to make it possible for users to publish photos and videos on their business profile with the help of third party platforms.
Whether your marketing strategy is not generating the results you intend or you are new to Instagram, you will find these tips on Instagram marketing for business very useful.
Tips for Better Instagram Marketing for Business
Understand Your Audience
This is very crucial in spite of the marketing you are practicing. When it comes to creating your Instagram content, you have to ensure its appealing to your audience. No matter how spectacular your content is, it will be worthless if it is not appealing to your target audience.
Before you start to create your content, you should first visualize the kind of audience you need. Because you are using Instagram to market your products, you should evaluate whether there are possible buyers or they can assist you in building your brand.
You can use the following tricks to find out more information concerning your clients.
Instagram insights are similar to Facebook insights because they are all aimed at helping image network users.
Use of the listening tool
The social listening tool ensures you are alert on conversations taking place on social media. With a listening tool, you will get to learn what people are commenting regarding your brand on Instagram.
Create Beautiful Visuals
Posting relevant content is very crucial for social media marketing. Interesting and informative content is what triggers the audience to interact with your brand, and even make them visit your blog more often.
Instagram involves mainly the use of images from the start to the end. The aim of creating Instagram was to facilitate the users to share their photos.
This is usually the case for those selling or marketing products online. Studies have revealed that more than 90% of the buying processes rely on visual appearance, and that’s why good images are essential.
Apart from taking amazing photos, there are several ways you can make your content more appealing to your target audience. They include:
Pick a theme
A top Instagram account should have an underlying theme or tone. You need an excellent theme to fascinate your followers, beyond merely your products.
Change the style and subject.
Sharing of your product photos only is not a guarantee that people will buy them. This may even turn away your followers, and you may find it difficult to lure in new ones.
Varying the type of content you share is the best way to ensure your followers are satisfied. You need to have a clear understanding of the kind of content that works well. Content that works well include:
Motivational imagesUser-generated contentInfluencer content
Use Instagram Stories
Instagram stories are purposely meant for lead generation.
Instagram stories are different from the typical Instagram posts since they appear in slideshow format. They are live for no more than 24 hours, but you can save them on your device to use them afterward.
Instead of being displayed in the area feed, they are displaced in a small part on top of it. Every time your photo is clicked by a user, a window will display when they can find and read your content.
Instagram Stories comes with endless benefits. If you are new to Instagram, the display of the stories is done at the top of followers’ timeline, where users will spot them every time they are on Instagram.
The Instagram Stories feature allows the user to try different kinds of content such as photos, live video, short video, and many more others.
Tagging different accounts in Stories is possible through the Stories to feature, particularly if you are collaborating with an influencer or another great brand.
The other advantage of the Stories feature is that there are no limitations on the number of posts you can add to Stories.
Work with Influencers
The fastest way to reach out to your target audience is via influencers since they have already established a considerable following.
Most people are eager to buy products or services depending on what they find in their feed from the influencers they follow keenly. This is because they have confidence and trust in their influencers.
Working with the best influencer can help your brand to reach a wider audience. You should opt for influencers who have the audience ideal for your product or the services you are offering.
By building a good relationship with the influencers you are in collaboration with, you will improve the awareness of your brand with your existing and new audience.
Interactive Branded Hashtag
If you desire to create an immediate engagement, interactive brand hashtags are effective in getting it done. Potential customers are free to post content that is generated by users.
With hashtags, you can search through images that you may want to post again on your page.
In case a photo is posted using the tag, it increases the awareness of your company brand among the followers.
Instagram is one of the best forms of social media marketing that can help your company to reach out to a broad audience promptly. With the use of the discussed above tips for Instagram marketing, you can rest assured of immediate success. Most of the successful businesses are now using social media marketing because its the most effective way to reach out and interact with their target audience. The other reason companies are preferring Instagram as a form of social media marketing is because its free to set up a business account and add relevant information concerning the business products.